Man, the idea of pushing a single to radio is so unbelievably daunting. I am an absolute fish out of water, everything from getting a blurb I am happy with, to generating cover letters to go to musical directors, to trying to organise request buttons for myspace and facebook, to working out whether I need to 'press' the single, or whether basic burn jobs will do... the enormity of the decisions I have to make and their potential importance is scaring the hell out of me.
It's crazy this concept that a single song is meant to represent who I am artistically messes with my head, I've made an album, yet I'm trying to use one small contingent part of it to decide the fate of all the other songs. Where do you strike a balance between the music you love making and the music you think radio is most likely to play? What kind of vibe should I aim for? Something that's very reflective of who I am, or something that is reflective of the contemporary music scene and what people seem to want to hear? Is it dishonest of me to go through an album, a great deal of which is melancholy, and filter out the happiest or most up beat track for radio? Should there even be pressure on me as an artist to do that?
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